New G70 Compact Sedan Helps Hyundai Define Korean Luxury For Its Genesis Brand
New G70 Compact Sedan Helps Hyundai Define Korean Luxury For Its Genesis Brand Genesis, the two-year-old standalone luxury division within Hyundai Motor Corp., took a major step toward becoming a viable premium brand on Friday, launching its third car – a compact sports sedan with outsized ambition. The G70, which follows the introduction of the brand’s larger G80 and G90 luxury cars, is Genesis’ first attempt at building a sportier nameplate that can go head-to-head with the world’s bestselling compact luxury sedans: BMW 3-Series and the Mercedes-Benz C-Class. Both models are top sellers for their respective brands, and Genesis anticipates a similar boost when the G70 arrives in the U.S. in early spring as a 2019 model. In an opening salvo signaling grand aspirations for the brand, Hyundai hosted hundreds of global media this weekend at its South Korean headquarters to learn more about the car at its research and development center and test it on the track a...