HP Sprocket is a wireless, pocket-sized photo printer for Rs 8,999

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HP Sprocket is a wireless, pocket-sized photo printer for Rs 8,999

        HP Sprocket
HP on Thursday launched a rather unique product in India called Sprocket that lets users take prints of photographs stored on their mobile phones wirelessly. The pocket sized printer is available via Amazon India and HP's official website for Rs 8,999.
HP is targeting this device towards selfie loving millennials and photography lovers who are passionate about capturing memories. At the event, HP talked about how photographs these days are trapped in a digital locker - ignored, unloved and forgotten. A physical picture however, brings back memories even after years when one looks at them.
The Sprocket printer connects to any Android or iOS based smartphone via Bluetooth and allows users to edit pictures and add borders and emojis before taking a print. It uses a special photo paper based on ZINK technology to print the pictures instantly without any ink.
The ZINK paper costs Rs 539 for a pack of 20 and Rs 1249 for a pack of 50. A pack of 10 is included in the box. HP claims that the 2X3 inch ZINK paper delivers colorful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges as all the color required for printing is embedded in the HP ZINK photo paper itself.
The printed photos can also be used as stickers thanks to the HP Zink photo paper's peel-and-stick backing property. The Sprocket comes with a companion app which allows users to print photos directly from their social media accounts like Facebook and Instagram and add borders and filters. The printer supports a range of file types including jpeg, .gif and .png.
"While smartphones have made it very simple to store our memories digitally, the power of printing photographs cannot be undermined. The moment a digital photograph gets printed it becomes a tangible treasure one can cherish for life" said Raj Kumar Rishi, Senior Director, Printing Systems, HP Inc. India.
"HP's Sprocket printer allows users to print their treasured memories instantly on-the go with just a few taps. Customers remain to be at the heart of HP's business and our constant endeavor has been to design products and services that enhance their overall brand experience", he added.

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