Skip to main content

This is the most trusted phone brand in India: No, it's not Apple or Samsung

-

Most trusted phone brand in India


OnePlus had some successful smartphones recently, the latest being OnePlus 5 – which was well-received by consumers and critics. The previous models like OnePlus 3 and OnePlus 3T were quite successful too in the affordable premium smartphone category. Considering this, the survey done by CyberMedia Research (CMR) doesn't reveal surprising results.
According to CMR's Mobile Industry Consumer Insight (MICI) survey, OnePlus is rated the most trusted brand in India, with high scores on various parameters such as loyalty, resale value, and after-sales service among others.
OnePlus 5 Review
OnePlus 5IBTimes India/Sami Khan
The conclusion of OnePlus being the top trusted brand in India is based on three factors. OnePlus users are said to be 100 percent satisfied with the quality of the product, about 96 percent customers are satisfied with the availability of spare parts and around 90 percent customers are happy with the speed of problem resolution.
The Chinese smartphone maker is also rated to have the highest "resale value," according to CMR.
"As per the latest CMR MICI Survey findings, one interesting trend that stands out is that while Apple and Samsung dominate, a brand like OnePlus is securing a healthy mindshare amongst Indian smartphone consumers. The MICI survey findings indicate that OnePlus is scoring high on various parameters, commanding a very high loyalty amongst its users, emerging as a highly recommended brand with a high resale value," Prabhu Ram, Head of Industry Intelligence Group at CMR, said in a statement.
The CMR research also pointed out other interesting insights: Find the excerpts below:
Apple is the most preferred smartphone brand for future purchase and Apple users have the maximum brand loyalty.
HTC ranks first in terms of brand trust and desirability, followed by OnePlus.
OPPO has the highest smartphone brand visibility
The most trusted smartphone brands followed by OnePlus are Apple and Vivo in second and third positions, respectively.
The market research also revealed insights on the factors consumers consider while purchasing a mobile phone.
89 percent consider the latest OS
85 percent consider RAM
80 percent consider battery life
77 percent consider networking technology
75 percent consider camera quality

Comments

Post a Comment

Popular posts from this blog

VR

-
Image
How This VR Creator Can Make Your Eyes Fall Out Of Your Head Imagine you had a pair of feet in place of your hands and were trying to pick up objects and move them around. Or your eyes fell out of your head, but you could still move around while watching yourself from the perspective of your eyeballs. Pretty weird, huh? Amelia Winger-Bearskin’s newest virtual reality project,  Your Hands Are Feet , is just that: a series of six experiences that rearrange a viewer’s perspective in striking ways. Chadwick Joseph Lukaszewski Amelia Winger-Bearskin (Photo: Chadwick Joseph Lukaszewski) Together with her collaborator Sarah Rothberg, she recently won the $100K Engadget  Alternate Realities  prize, the largest such prize for virtual reality (VR). The piece is being produced in connection with the independent film  Egg , a dark comedy about motherhood starring Alysia Reiner ( Orange Is the New Black ), Christina Hendricks ( Mad Men ), and Anna Camp ( Pitch Perfect ). Winger-B
Read more

Pete’s

-
Image
Pete’s BEST custom Cars If you have some craziness in automobile community, you would have heard of Pete’s . Pete’s is a tuning company that is based out of Kerala that does projects and mod jobs, for various cars. The most common being the remap.             As per their Norms: "Rule Every Road You Take" "Pete’s Automotive Products Pvt Ltd pioneered the performance tuning industry in India. Our avid interest in automobiles & the long cherished dream to bring to this country the best the world has to offer, led us to start Pete’s in 2005. After nearly a decade of successful presence in this industry we continue to bring you the world’s leading tuning and detailing products that are safe, matured and advanced. Thousands of our customers will vouch for our Performance, Reliability & Support" Pete's Festival of Speed - DAY ONE Highlights              Pete's Festival of Speed - DAY 2 Highlights            Petes Super Sunda
Read more

Google Tez UPI-Enabled Digital Payment App Launched in India

-
Image
Google Tez UPI-Enabled Digital Payment App Launched in India Indians now have one more app to choose from when they want to pay for movie tickets, utility bills, and make other transactions online. Ahead of its scheduled press event in New Delhi on Monday, Google unveiled Tez, the first digital payment app from the company for the Indian market as it enters the country's booming digital payments industry that its global rivals Amazon and Facebook are also eyeing. Tez means fast in Hindi, which the company said was one of the top features of its new app. Google Tez  is a standalone payments app, available on  Android  and  iOS , and is powered by UPI, a payments protocol built by government-backed organisation NPCI. The launch of Tez comes nine months after the company chief executive officer Sundar Pichai told NDTV in a televised interview that he was looking at UPI and ways to adopt it. The Google Tez UPI-enabled digital payments app supports various local languages incl
Read more